
long term view of the business…..not months, not years, but decades. It is unreasonable to expect air cargo to evolve as a “self standing, unique and profitable business” if we are not prepared to make a long term commitment to its future. How can we ask our service providers to invest diligently and regularly to improve service levels, if they are always worrying about the next contract? Both buyers and suppliers need to share the risks to finance investments to ensure competitive prices and security of supply. “Very long term contracts”, periodically reviewed to reflect significant changes in economic circumstances, and backed up by ”very patient capital” is what it will take for innovation and entrepreneurship to flourish. We must endeavor to continuously seek out such partners in our quest for global excellence and profitability. |
